Ok – it took me a minute to see what Hyper Market’s website was doing here. Scroll all the way down, and you see the gray on the right is a shadow of the yellow that’s scrolling up the screen – which is a cool effect. To accomplish that, it looks like they used an iframe on the yellow part, and the skewed shadow is part of the regular html. So is this a new way to use an iframe? A good or bad use? I’m not sure, but it provides something that’s a little different than what you see every day – which is always good.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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