It’s a pretty standard design, big hero image, slider, long scrolling page. But what this design does well is rhythm, from the top nav bar down to the footer it just sings to me visually. I like how it goes from heavy dark background to light, do clean icons from big images of iPads. Beautifully done.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
0 Comments