It’s a pretty standard design, big hero image, slider, long scrolling page. But what this design does well is rhythm, from the top nav bar down to the footer it just sings to me visually. I like how it goes from heavy dark background to light, do clean icons from big images of iPads. Beautifully done.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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