Huge has always been about the experience. Their new website is nothing short of great expectations as far as i’m concerned. Good experience, and good mental model of the website – backed up by the overlay navigation. I also kind of dig the way the main projects work like a splash page, that’s probably blasphemy to a lot of you but in this instance I quite like the experience, they are a client services company after all and only as good as their last client.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
0 Comments