House is strongly structured, albe it a little noisy design. The strong use of bold red and imposing lines is wonderfully graphic and paires well with the style of photography. The site is adaptive, which seems to work well enough in this case. Dig it.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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