Hopskoch is joyful and simple. It’s subtle animations are perfectly appropriate for selling the brand and pair nicely with the easter color palette. I really dig how the main product image scrolls up a little and fades out as you scroll down the page and the reveal of the fixed header with the call to action that stays static is very smartly done.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Hey look at that! There IS a design style between flat and skeu.