Hopskoch is joyful and simple. It’s subtle animations are perfectly appropriate for selling the brand and pair nicely with the easter color palette. I really dig how the main product image scrolls up a little and fades out as you scroll down the page and the reveal of the fixed header with the call to action that stays static is very smartly done.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Hey look at that! There IS a design style between flat and skeu.