This is really a great website design at first glance. I love the color selection and the navigation design is very striking, very original feeling. The initial impression on this site is a good strong one, and one that can kind of stick in your memory. However as you move away from the homepage it starts to be way to repetitious, I really wish there were different images in the header. The sub pages just feel unnecessarily long to me as well. Overall this site has a great vibe to it, if there was the same level of attention spent on each page it would likely be one of the great ones.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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