Never too early in the morning to think about ice cream… mmmm… ice cream… Homer Hudson’s site out of Oz is bright and different. Looks like one page with a few modals – compact, with all emphasis on the product. It’s a little bit of UX risk with the scroll left / right in order to see the different products, but the effect is really cool.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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