I love the clean and bold design of the hellofisher.com website. I also love the responsive treatment, go ahead resize the thing…that’s a nice touch with the main images in the header. What I like most is the deceptive simplicity in this website. There’s a lot going on with it’s execution when you start digging around. Love it!
I love the clean and bold design of the hellofisher.com website. I also love the responsive treatment, go ahead resize the thing…that’s a nice touch with the main images in the header. What I like most is the deceptive simplicity in this website. There’s a lot going on with it’s execution when you start digging around. Love it!
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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