Hellobar.com is a smart site. Its super friendly and well structured. The best part about the site is that it uses the product its trying to sell to sell the product. Say that ten times as fast as you can! The slider has a really nice transition from the first slider page to the second, with the pitch and calls-to-action subtly sliding out of the way to make room for the larger content. Its understated and nice. I’m not too keen on some of the typographic choices but, hey! That purely subjective. I do, however, love the colors.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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