Really like this sleek design from the Hatch agency out of San Francisco. It’s a cool way for an agency to show their work and present themselves as innovative and cool. I’ll keep watching this site to see how they update the images, if they change the shape of the page as they add new projects to the home page. Also am liking the trend to add some horizontal to normal vertical pages (like they do in the Work Detail pages), not making the page so long in the scroll, adding a slider part way through (that you have to click to go left or right).
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.