
This site is using a fixed/static (whatever you call it) footer. It has a very large logo placed there. I think it interferes a bit too much with the content. That combined with the effect of having the static footer makes me focus on the footer area more than I need to. However, that may be their intent.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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