I always love a simple & straight forward design. Especially when it’s an agency. Don’t get me wrong I like to be wowed too, but I also like to review something simple that works great. You’ve got to work hard at keeping things simple AND affective at the same time – it’s actually more difficult to do than throwing trendy stuff on the page for the sake of “wow”.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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