Glue Isobar is a creative agency in London. The site does a good job of reeling you in. The intro copy is short and lets you know they have 150 people, making it obvious this isn’t just some little studio. The mosaic layout makes it easy to scroll down and each box is interesting in its own right. Each page is minimal, but nothing is missing, which is the perfect balance for a site like this.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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