The Git website is another great example of good design helping to sell an open source project. The great illustration of how it works really sells the concept visually and the solid design of the rest of the page gives Git the visual brand it needs for you to trust it.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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