GaathaDesign Studio is a design led innovation organization, solving complex challenges with focus on people and the future. They build brands, develop products, bring spaces to life and enhance experiences all while opening up opportunities and delivering ideas & solutions that drive their clients towards rapid growth, and us, to the bigger picture. Their expertise lies in their process driven approach to design based on significant work in emerging markets. They have not only partnered with IBM India but have also been part of government projects in India. KalpCorporate and GaathaDesign Studio are two sister companies where one designs and the other develops.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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