There is some interesting interaction work here on this website. The “browser by sector” fly-out is interesting. As well is the search box design. The site uses the underline pretty heavily for elements that aren’t normally underlined (only) on typical website designs. There is definitely a feeling of experimentation with this design and I quite enjoy it. This site is really worth spending some time with.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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