Really great conference website. The illustrations are too funny and it’s very unique from most conference sites i’ve seen. It blows me away that it’s a responsive design too. I love seeing stuff like this, it shows how much the people behind the conference love it and love to have fun. Let’s face it, this is a risky design but you do feel the passion behind it and that’s the strength of the brand here. Love it!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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