Superbly crafted interactions and typography for the web here. I really enjoyed scrolling through this section and reading through it. They enabled timed load-ins and animations but didn’t hamper my ability to scroll and read.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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