I lurrrrve the new Focus Lab site design. It’s full of minimal beauty and some very thoughtful interactions. Simple stuff, like the “get started” form link on the footer, check out that dropdown to start off the conversation on working with these guys. Smart stuff.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




I especially like the shot of the ‘Mailchimp Trainging Portal’