There is so much going on with the Fixed Group website that it just makes me smile. It’s a fairly simple look and feel but all the interaction and nav design leaves you really blown away. I really dig the main nav interactions a great deal. The colors and dark/muted elements give it a moody feel but it’s overlaid with some fun copy and photography.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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