I really love the minimal design that Mark Boulton and crew does. It’s just stark and beautifully done at the same time. From the hierarchy in the copy/text layout to the simple nature of making the most recent book published the main focus and having a very clear call to action this site is running on all fours. Great work!
How CX (Customer Experience) Can Combat Customer Churn
A seamless customer experience (CX) can reduce churn and boost retention. Discover essential design strategies that transform frustrating user journeys into engaging, personalized experiences that build loyalty and trust.
Oh man! I’m really pleased that Mark Boulton’s site and books made it to Unmatchedstyle. I have read Mark’s books all about IA and Web Design, and he really lives up to the hype. Principles found in his books are reflected on this site which is beautifully done. From creating tension using colors to the use of typography this site is a classic example of what you get when simple design principles are utilized.
note: for all of those who wish to read a FREE online copy of “designing for the web” by Mark Boulton it can be found here http://designingfortheweb.co.uk/book/
Heck yeah Isaac! We’ve been fans of Mark Boulton’s work for a long time here at UMS. It may take us some time to sort through all the great sites out there but we’ll eventually get ’em… 🙂