The Five Simple Steps isn’t one of those sites that has tons of interactions and moving elements. But the design is simple and effective. I really like how the main hero image/area isn’t just a big JPG, that’d be lazy, they add the extra effort and make the text active and all scalable. Also, they have great books.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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