I dig this simplified layout approach of the Fast Forward Labs website. At it’s core it’s straight forward and simple, but lay on some neat visuals like the animated mind map graphics and it’s pretty darn cool.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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