I like the way the design starts out sort of minimal and get’s more and more visually dense as you scroll down the page. The case study marquis are pretty well done and I love the contrast to the rest of the site here. The illustration work is good too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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