Solid and simple portfolio from Emma Lawler out of San Francisco. I like the movement when you click a work sample – also like that there are only three work examples (as not to clutter the page), but that each example has a nice quick narrative, so you get a good glimpse of Emma’s work. (I also personally like the FitStar app, that I found a while ago after getting my first FitBit.)
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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