Element has just launched a really well done site. It has all the fancy bells and whistles of a hero carousel, responsive design, and snazzy graphics. What I really appreciate though is how overall what they’ve done is create a mature and solid brand experience. To me, the call to action here is less about the quick sell, and more about the discovery. I get the sense that every detail was poured over and that directly reflects how they’ll help those ‘happy clients achieve global domination.’
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I completely agree with you Maria regarding all of the little details Element put into their redesign that puts a strong work quality to their brand. My favorite thing about this new design would have to be their fun retro-nuclear illustrations.