Are you mesmerized by the spinning wallet? You should be, its a nice stop animation effect that is slightly hypnotic.

I love the look of this site. The layout is open and presents the small assortment of items beautifully. Gotta love the logo and nav treatment as you scroll down the page. Beautiful little effect. To me this is minimalism at its best. It’s minimal, but still warm and inviting. The tone is serious without being off-putting. I get a sense of quality in craftsmanship in this site that perfectly mirrors the quality in craftsmanship of the product.

Thats good design.