First off I like the look and feel of this design, I like the coloring with the pink and black background, they play well off of each other. The site is going for a that high level design feel, and I think it almost gets there. I like the portfolio section and how it gives you the three options for viewing the contents.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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