There is some rather interesting interaction/animation on this site. I like the way the elements load up the first time you visit. It can be a bit slow to react to you as you make your way through it, which I could see may lead to some confusion on the user’s part. Overall though it’s a really well done experience and I like it quite a bit.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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