Nice simple layout that makes the split calls to action stand out. The illustrations help guide you to those two points as well. I like the illustrative feel of the site, I think it could have gone farther in pushing that but it’s a well rounded out look for this site in the end.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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