
This site goes against every convention on building websites that I adhere too, but I don’t care I love it. I actually like the horizontal scrolling, I really love that the logo is see-through too. The “here’s to optimism” section on this site made me smile. Overall this website reminds me of some of the things that were going on many years ago on the web, feels very experiential even though a lot of what’s here is really rather simplistic.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




We love our site. The guys over at SquaredEye.com did a terrific job!
Thanks for the list.