Simplicity and achieving marketing goals can indeed go hand in hand despite what your client will try to tell you (that’s a joke…) The Design Week Portland is simple and beautiful and get’s the job done while at the same time communicating something that is quite expansive. Not an easy task.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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