Simplicity and achieving marketing goals can indeed go hand in hand despite what your client will try to tell you (that’s a joke…) The Design Week Portland is simple and beautiful and get’s the job done while at the same time communicating something that is quite expansive. Not an easy task.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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