“Design. Changes. Everything.” – Amen. Great website and video work here from InVision, about a topic that’s pretty near and dear to our hearts (and probably your’s too). It’s a promo site for a documentary on how design is disrupting business now more than ever. The basis is from design thinking – it’s how we run our client projects now, as well as our UX design “accelerator” called CoBuilt. Love to see how InVision is promoting the industry as a whole, and making some pretty damn cool things in the process.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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