The thing that makes me look deeper at this site design is the gradient on the section headers along with the scrolling movement. I assume it intentional but it all moves, when elements are clicked, at a fast speed, the page scroll the slideshow speed all are set the same. That gives it a nice complete feel to me. Often I see slideshows and other interactive elements on sites and they all move at different speeds and stuff. There isn’t a lot here on this site but check it out and maybe you’ll see what i’m talking about.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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