The site’s approach is to incorporate animations in an engaging way, bold colors, and a sleek flow in order to show the joy and expertise that Daydrift wants to provide its clients. Design is diverse. Daydrift approaches design as a developing system of improvement.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Visually I think this looks fun but UX/UI looks a bit poor.
The ‘Why’ section locks the user in [unless you ask them to use the scrollbar on the desktop] into having to scroll through each of the x4 options before they can actually continue any further down the page.
The desktop also scrolls to the right which means the development hasn’t been QA’d. The site isn’t secure [SSL] and as a user, it’s frustrating that the work examples don’t open up for me to view more – so the showcase of the work all sits on a few small thumbnails.
Would love to see some more examples of great UI/UX sites.