I really like the strong typography in this design. The design grid is simple and the colors are chosen well. The think I like most about this website is the tone of the copy. It’s laid back and very open, yet still retains a formal feeling, like Dan is going to do a great job for you but he’s still going to be human about interacting with you. The call to action really drives that home, it’s just “get in touch”, simple and laid back. I like this guy already!
I really like the strong typography in this design. The design grid is simple and the colors are chosen well. The think I like most about this website is the tone of the copy. It’s laid back and very open, yet still retains a formal feeling, like Dan is going to do a great job for you but he’s still going to be human about interacting with you. The call to action really drives that home, it’s just “get in touch”, simple and laid back. I like this guy already!
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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