Very cool interaction with the mouse and the main website graphic of the brain. I like the way it uses the scroll and interaction with the main graphic to support the story telling as you use the website. Good stuff.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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