The simple, slightly art deco vibe of this site is really cool. The type is beautifully done and its great how the site engages as you scroll down. It really makes you want to scroll down to the bottom, and there’s even a bit of a punchline at the end. That said, by the time I got to the bottom I still didn’t really know what the site was offering, which is a series of silkscreen prints of each ‘slide’ for sale. I’m torn on whether that’s a bad thing or not though. The mystery of what I was looking at was something that kept me engaged, but on the other hand I’d be concerned about people not being patient and leaving before they even know what it’s about.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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