Curt’s Special Recipe

This site is all about the tone for me. Big bold text on the home page set in a simple none fancy sans-serif font. Bold, earthy, homely imagery – love whatever filter they’ve used on these.

The design could have easily gone down a more handcrafted/organic/market stall root – e.g. hand drawn or script fonts (something along the lines of the logo), rough textures etc. But avoiding that gives a better impression of what the sauces taste like – I can imagine big, bold, wholesome, non-fussy flavours. Yum!


Matt Keogh

Designer working for Liquid Light in Brighton (UK). He has been designing and building websites since 2001, specialising in leading clients through the design process, modular CSS, responsive design and integrating the front end with backend systems.