Whenever we hit the road to put on a conference (like ConvergeSE / BDConf / FrontEndDesign Conf / or Grok – shameless plugs…) you can guarantee that around 6am on the first leg of the trip, we’ll stop at a Cracker Barrel. After being in many, many Cracker Barrels – I can tell you that the website almost exactly feels like the perfect link to the brick and mortar (and wood) store. Wood paneling, tan/yellow menus, chalkboards, and tons of gravy and biscuits – great match. Was very happy to see a decent mobile version and location tracking – since I’ll bet the majority of CB’s traffic comes from there now. Ok Gene – let’s go get some brekkie now!
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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