Whenever we hit the road to put on a conference (like ConvergeSE / BDConf / FrontEndDesign Conf / or Grok – shameless plugs…) you can guarantee that around 6am on the first leg of the trip, we’ll stop at a Cracker Barrel. After being in many, many Cracker Barrels – I can tell you that the website almost exactly feels like the perfect link to the brick and mortar (and wood) store. Wood paneling, tan/yellow menus, chalkboards, and tons of gravy and biscuits – great match. Was very happy to see a decent mobile version and location tracking – since I’ll bet the majority of CB’s traffic comes from there now. Ok Gene – let’s go get some brekkie now!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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