I feel like the Coulee Creative site uses what’s become a fairly standard formula for a client services website layout. However, I like this one as an example of how to do it and keep it clean and interesting. This site is deep content wise and gives you enough info to feel like you know there are humans behind the company. It’s also quite well done and seems like a solid build too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




Thanks Gene for the warm review!