Jay and I disagreed at first in our screen cast review of the new cotweet site. I thought it was a bit too plain at first but he convinced me that it is fact a really great business oriented design. We loved the sign up button and how the main tagline and microcopy was written.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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