This site design hits all the “now” standard things design and interaction wise. But sometimes you get it just right, I love the smooth feeling vibe to this site and the imagery is quite nice. The way the case study images load as you scroll for the first time down the page probably is a good experience point for your average customer checking them out. Good stuff.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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