Aside from being just extremely weird, this is a pretty fun delivery for the content. It has one aim, to better the KFC brand, It’s funny i’ll give ’em that.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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