I like the strong diagonals used across the home page. I also really like all the interaction detail put into the main navigation. The mouse over for the contact (phone #) is really great. This site has really great feel and rhythm visually across almost all the pages, it just presents a very nice tone to me.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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