This is a great example of simple design winning out. Great design, great illustration and really straightforward copy make this one of the better product websites out there.
How CX (Customer Experience) Can Combat Customer Churn
A seamless customer experience (CX) can reduce churn and boost retention. Discover essential design strategies that transform frustrating user journeys into engaging, personalized experiences that build loyalty and trust.
I like the colors of the user guidance. However, I think there is a lack of synergy. as indicated by the download button, which should be the same color in the navigation. Blue download, blue link.