Note to self – don’t do website reviews on food sites three hours before lunch – especially when it looks as appealing as the Chickenbot website out of Italy… yes, Chickenbot. Great, savory images and pretty decent ordering functionality for delivery… they just don’t deliver here… maybe next year? Going to lunch now.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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