The Chichester Design website is deeply invested in it’s content. Every page has a custom structure and the content is coupled with a variety of illustration to convey a message clearly. The tight design and friendly aesthetic are engaging and easy to read.
Plus, GIANT FOOTER!!!!
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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