
This site is so well crafted I can’t help but look at it over and over again and derive some sort of inspiration from it. It’s so simply beautiful yet full of information. On the same level as the Apple website in my book.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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