Cool new product and website for Cast (by Genii). While I’m not sure who Genii is, I get Cast right away – and the animated video background helps (except for that one dancing dude on the right – reminds me of the Katy Perry Left Shark… but I digress). Good use of parallax at the top and bottom of the one-pager, and great flat illustrations all the way around. Concept looks pretty interesting too!
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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